BACK BY POPULAR DEMAND! FCA BROWN BAG SERIES 2.0 Digitally Remastered!
What is an FCA Brown Bag program? Grab your lunch and pull your chair up to your computer to hang out with your FCA colleagues. Each month we’ll explore a new topic relevant to our work. Using GoToWebinar, we’ll talk virtually with each other, allowing for conference call, video in some cases, and screen sharing. Each session will engage several panelists with experience in the topic, so come with questions AND ideas and thoughts based on your own work. Brown Bag programs will be more like a conversation with colleagues and less like a presentation or conference session.
To view a recording of a past Brown Bag program, click the links below. You will be asked to enter in your contact information, and will then be taken to the recording.
A website is one of our most critical communication platforms. As technology evolves, trends change, and communication priorities advance, organizations often consider how their website(s) must also adapt. Hear from two organizations who launched new sites this summer:
Ashley Martin, Director of Communications, Delta Upsilon: deltau.org
Ashley Sherman, Director of Communication, Zeta Tau Alpha: zetataualpha.org
It's easy to get overwhelmed with all the tools in Photoshop and InDesign. In this session, long-time editorial designer Bruce Tria from Tria Designs will provide you with four simple techniques to utilize in these programs to improve the quality of your images. Following along with this Photoshop and InDesign tutorial is best, but hard-copy handouts will also be provided. The target audience for this session is designers, digital media managers and anyone else who edits photos using Adobe productions.
Some of the people who work on the front-line with our collegiate members are outside of our membership -- campus professionals. We'll discuss how to engage this audience both proactively and reactively.
Kara Miller, AFA President and Interim Director of Sorority and Fraternity Life, Cornell University
Andrew Parrish, Strategic Communications Director, Sigma Phi Epsilon
Lisa Dodge, Director of Marketing and Communications/ANCHORA Editor, Delta Gamma
We spend time and resources to create compelling magazines. Through repurposing content, providing exclusively-online add-ons, and creating dynamic digital magazines, we can make our magazines go further.
Hear from three fraternal panelists about how they’ve mastered magazine content in the digital space. Click below to see each organization’s site for their digital magazine content:
Rebranding November 2016 Is your organization contemplating rebranding – the organization’s image as a whole, or even a landmark program or event? Panelists Whitney Plumpton from Chi Omega and Steve Latour from Sigma Tau Gamma will present about their rebranding processes; both organizations launched their new visual identities in 2016. Additionally, Karen McKenzie from Rhyme & Reason Design, a full-service marketing firm that has helped numerous fraternities and sororities on branding projects, will be on deck to share tips and tools. WATCH THE PODCAST HERE.
Snapchat, Tumblr, live video, virtual reality: Communication channels and tools evolve quickly. Talk with fraternity/sorority professionals who have been early adopters of some of these tools and brainstorm how we could utilize them to tell our organizations’ stories. Thank you to panelists Alex Restrepo, Social Media Manager for the New Orleans Saints and Pelicans, and Hailey Rogers, Marketing Coordinator for Zeta Tau Alpha Fraternity.